Workflow Best Practices

Expert tips for getting the best results from the Workflow Builder.

intermediateCreator5 min readUpdated 2026-06-12

Best Practices for AI Video Creation

After thousands of videos generated through scriptmotion, these are the patterns that consistently produce the best results.

Script Writing

Do

  • Write conversationally — as if speaking to one person
  • Hook viewers in the first 3 seconds with a question or bold statement
  • Keep sentences under 15 words for better AI voice delivery
  • End with a clear, single CTA

Don't

  • Write overly formal or corporate-speak scripts
  • Start with 'In this video, we will...' — boring openings lose viewers
  • Use more than 2-3 speakers per video
  • Forget to account for visual timing (pauses for product shots, etc.)

Platform Optimization

Do

  • Pick your aspect ratio for your primary platform FIRST
  • Use 9:16 for all short-form platforms (TikTok, Reels, Shorts)
  • Keep short-form videos tight — most models generate 4-15 second clips
  • Add captions — 85% of social video is watched without sound

Don't

  • Ignore platform-specific aspect ratio requirements
  • Pad duration when a shorter clip will do — shorter is almost always better
  • Skip captions for social media videos
  • Use the same settings for TikTok and LinkedIn — they're very different audiences

Visual Quality

Do

  • Use high-quality product images (PNG with transparent background)
  • Set up your brand kit before creating videos — consistent branding matters
  • Use Easy mode for fast drafts, Pro mode for fine control
  • Review every step's settings before generating

Don't

  • Use extreme style settings on your first attempt
  • Mix too many visual elements (character + product + heavy text + animated background)
  • Skip reviewing your settings before generating
  • Generate at max resolution before validating the concept

Credit Efficiency

Tip

The biggest credit savings come from: (1) Getting the script right before generating, (2) Choosing a budget-friendly model for drafts — with the Custom layout, Wan 2.7 starts at 4 credits/sec, (3) Starting at 720p for drafts and only going 1080p or 4K for final renders.

  1. Start with 720p resolution and a budget model for concept validation
  2. Iterate on script and style settings before committing to generation
  3. Generate the final version at 1080p (or 4K on Veo 3.1 / Kling 3.0 Pro with a Growth+ plan)
  4. Review the credit estimate on the Generate button before clicking

Related Guides

Workflow Overview

AI Models Explained

Credit Costs by Model

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