Step 2: Character & Product
Select an on-screen presenter and configure product placement for your video.
What is the Character & Product step?
The Character & Product step lets you choose an on-screen presenter and feature products in your video. Pick from the character library, your brand's custom characters, or generate a new character with AI. You can also add products from your brand's product library and choose how they're displayed. This step is required — if you don't want a presenter, explicitly select 'None'.
- Library
- scriptmotion's built-in library of diverse, professional AI characters. Available to all users.
- Brand
- Custom characters specific to your brand workspace. These can be AI-generated or uploaded.
- Generate with AI
- Generate a new character from a description (gender, ethnicity, age, clothing, etc.). Costs 5 credits; the result is saved to your brand library for reuse.
- None
- Skip the character entirely. Your video will be voiceover-only or product/scene focused.
- Product Library
- Products uploaded to your brand workspace. Each product has images, a name, and a description.
- Display Style
- How the product appears: Hero Shot (centered, prominent), Character Holds (your character interacts with it), Side by Side, or Background placement.
- Placement Hint
- Optional free-text guidance for how the product should be integrated into the scene.
Configuring Character & Product
- 1
Choose a character source
Pick a tab: Library, Generate with AI, Brand, or None. Most users start with the Library.
- 2
Browse and select
Browse available characters and click one to select it.
- 3
Or generate a custom character
On the Generate with AI tab, describe your character. Generation costs 5 credits and the character is saved to your brand library.
- 4
Add product placement (optional)
Select a product from your brand's product library, pick a display style, and optionally add a placement hint.
Note
Custom character generation costs 5 credits. The generated character is saved to your brand library for reuse across videos.
Tip
Not every AI model uses every image input. Character, product, and background images are only offered when the selected model actually supports them — the editor hides options that would have no effect.
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