Question 1

What is a brand kit in ScriptMotion?

Accepted Answer

A brand kit is a per-workspace bundle of brand identity assets — color palette, typography, logo, voice and tone guidelines, character library, and product library — that the guided workflow draws from when you generate video. It enforces brand consistency across every video without manual setup each time. Each brand workspace gets its own kit, isolating creative assets between clients in an agency portfolio.

Question 2

What assets can I upload to a brand kit (logos, fonts, colors, products)?

Accepted Answer

You can define brand colors used by the workflow builder to keep backgrounds and visuals on-brand, specify heading and body font names that guide video text elements, and upload your logo and other brand image assets. You can also document voice and tone guidelines, build a brand-specific character library of AI presenters, and associate products that appear in the product placement step.

Question 3

Do brand kits apply automatically across the workflow?

Accepted Answer

Yes. Once a brand kit is defined, the workflow builder pulls from it at the relevant steps. Step 3 has a brand-matched background toggle that incorporates your brand colors into the AI-generated environment. The voice and tone guidelines guide AI script generation in step 4. Character and product libraries surface in step 2 for direct selection during configuration, without re-uploading assets per video.

Question 4

Can I have multiple brand kits per workspace?

Accepted Answer

Each brand gets its own dedicated workspace, with its own brand kit, character library, product catalog, and campaign and video history. Switch between brand workspaces instantly to jump from one client to the next. Within a single workspace there is one canonical brand kit. Agencies running many clients in parallel typically set up one workspace per brand to keep assets and outputs cleanly isolated.

Question 5

What roles can access a brand workspace?

Accepted Answer

Brand workspaces support role-based access with four roles: Admin, Creator, Reviewer, and Client. Admins manage workspace settings, brand kit, team membership, and billing. Creators build and generate videos through the workflow. Reviewers handle internal review and approval before the client sees output. Client role users access tokenized review links to leave feedback and approve videos without ever creating an account.

Question 6

Do brand colors influence AI-generated backgrounds?

Accepted Answer

Yes — step 3 of the workflow has a brand-matched toggle that incorporates your defined brand kit colors into the AI-generated background. You can also override the toggle with custom prompts or preset environments per video, and configure color grading, camera angles, and scene composition. The brand-matched option gives a consistent visual identity across campaigns without forcing every shot to look identical.

Brand compliance, built into every video.

Color Palette

Typography

Logo & Assets

Voice & Tone Guidelines

Character Library

Product Library

One platform, unlimited brands.

Frequently asked questions

Keep every brand on-brand.