Welcome to scriptmotion
An introduction to scriptmotion — the agency-first AI video generation platform.
beginnerEveryone3 min readUpdated 2026-06-12
What is scriptmotion?
scriptmotion is an agency-first AI video generation platform. It enables digital marketing agencies to produce brand-safe, platform-optimized video content at scale using multiple AI video models, a guided 5-step workflow, and multi-brand workspace management.
- Agency-First
- Built specifically for digital agencies managing multiple brands and clients. Every feature — from workspaces to billing — is designed around the agency workflow.
- AI Video Generation
- Create videos using state-of-the-art AI models. Each layout style is paired with the model optimized for it, and the Custom layout lets you pick the model yourself.
- 5-Step Guided Workflow
- A structured step-by-step builder that walks you through every aspect of video creation — from format to audio. No more blank canvas anxiety.
Who is scriptmotion for?
- Digital marketing agencies producing video content for multiple clients
- Brand managers who need on-brand, platform-optimized video at scale
- Creative teams looking to accelerate video production with AI
- Social media managers creating short-form video for TikTok, Reels, and Shorts
Core Concepts
scriptmotion is organized around four levels of hierarchy. Understanding this structure will help you navigate the platform efficiently.
- Organization
- Your agency account. Billing, subscription plans, and credit balances live at the organization level.
- Brand (Workspace)
- A client workspace. Each brand has its own kit (colors, fonts, logos), characters, product library, team members, and campaigns.
- Campaign
- A group of related videos for a specific marketing initiative. Campaigns keep your video production organized.
- Video
- The individual creative asset. Each video is built through the 5-step workflow.
Tip
Think of the hierarchy as: Organization > Brand > Campaign > Video. Every video belongs to a campaign, every campaign belongs to a brand, and every brand belongs to your organization.
Was this article helpful?