Glossary of Terms

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Aspect Ratio

The proportional relationship between a video's width and height. Common ratios: 9:16 (vertical), 16:9 (horizontal), 1:1 (square), 4:5 (portrait), 3:4 (portrait), 21:9 (cinematic).

Character

An AI-generated on-screen presenter. Characters can be selected from the global library, brand library, or custom-generated.

B

Brand Kit

A collection of brand identity settings (colors, logo, font names, voice guidelines) stored per brand workspace. Used by the workflow builder to maintain brand consistency.

Brand Workspace

An isolated workspace for a specific client/brand within your organization. Contains campaigns, assets, team members, and settings.

Brand Voice

Free-text guidelines describing the brand's tone, personality, and communication style. Used by AI for script generation.

Burn Rate

The credits-per-second cost of an AI model at a given resolution. Total generation cost = burn rate × video duration.

C

Campaign

A group of related videos for a specific marketing initiative. Belongs to a brand workspace.

Circuit Breaker

A resilience pattern that temporarily takes a repeatedly-failing AI model out of rotation so errors surface quickly. Your model choice is never silently swapped.

Credit

The unit of currency for AI generation in scriptmotion. Consumed when generating videos, characters, or backgrounds.

Custom Layout

The layout style where you pick the AI video model directly from the full model catalog and tune format to its capabilities.

D-E

Delivery Style

The tone and energy of voice narration: Conversational, Energetic, Calm, Authoritative, or Whispery.

Duration Target

The desired video length in seconds, set in workflow Step 1 (Format & Layout).

Download

Saving your generated video as an MP4 file for use on any platform.

Easy Mode

The single-card editor view: script area, format pills, 'Add to your scene' tiles, music, and Generate — all in one place. Switchable with Pro mode at any time.

G-L

Generation Job

A background task for AI video generation. Tracked live in the Generations Rail of the workflow editor.

Generations Rail

The floating panel on the right side of the video editor listing every completed generation for the video, with live progress while one is running. Click an entry to play or download it.

Layout Style

The visual style of your video: Hyper-Realistic (Seedance 2), Product Marketing and Multi-Shot (Kling 3.0 Omni Pro), or Custom (you pick the model, including Sora 2 Pro).

M-O

Model Routing

scriptmotion's system for assigning AI models to videos. Each standard layout is locked to a dedicated model; the Custom layout honors your direct model pick. Choices are never silently swapped.

Organization

The top-level entity representing your agency. Billing and subscriptions are managed at this level.

P-R

Pacing

Speaking speed for voice narration: Slow, Normal, or Fast.

Plan Tier

Subscription level: Free, Freelancer, Studio, Agency, or Enterprise. Each tier includes different credit allocations; 4K resolution requires Studio or above.

Pro Mode

The full 5-step editor view with a stepper in the top bar: Format, Cast, Scene & Refs, Script, Audio. Switchable with Easy mode at any time.

Product Library

A collection of product images and metadata stored per brand workspace.

Review

The process of evaluating a generated video. Reviewers can add timestamped comments.

A permission level assigned to team members per brand. There are four: Admin (manages members, brands, and settings across the workspace), Creator (creates and edits campaigns, assets, and video generations), Reviewer (reviews and comments on work, but does not generate video), and Client (external stakeholder who can view, comment, and approve). There is no separate organization-level role list — Admin on any single brand is effectively admin of the whole workspace.

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