Set up Brand Intelligence for a brand

Teach scriptmotion your brand's style by learning a Brand Profile from a few reference videos.

beginnerAdminCreator3 min readUpdated 2026-07-17

Set up Brand Intelligence

Brand Intelligence lets scriptmotion study a handful of your existing videos and learn a Brand Profile — a set of rules that describe how your brand's videos look and feel. You set it up once per brand from the Brand Kit tab, and it takes just a few minutes to learn.

Set up Brand Intelligence

  1. 1

    Open the brand's Brand Kit tab

    Go to Brands > [Your Brand] > Brand Kit. The Brand Intelligence panel sits alongside your colors, logo, and voice guidelines.

  2. 2

    Add 3 to 5 reference video URLs

    Paste links to videos that represent your brand well. You need at least 3, and you can add up to 5. Pick videos that genuinely reflect the style you want future videos to match — better references produce a better profile.

  3. 3

    Start learning

    Click 'Learn brand profile'. scriptmotion analyzes your reference videos and begins building the profile. You can leave the page — learning continues in the background.

  4. 4

    Wait for the profile

    When learning finishes, the panel shows the learned Brand Profile as a set of rule cards for you to review. This usually takes a few minutes depending on the videos.

Tip

You need between 3 and 5 reference videos. Three is the minimum for a reliable profile; five is the maximum the panel accepts.

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